As a business owner, you know that promotion and marketing are important elements to increase your sales and create a positive awareness about your business.

As such, you've likely heard about the importance of implementing SEO (Search Engine Optimization) strategies in your online marketing efforts. That’s because more than ever, SEO is an essential part of any marketing strategy for a successful online presence.

SEO includes several on-site and off-site processes. The combination of these elements will improve a website's ranking in search results over time (organic ranking) allowing your target audience to find your website when they search for specific words and phrases in the search engines.

Moreover, by implementing SEO best practices, your Google Business Profile (GBP, formerly known as Google My Business or GMB,) will become more visible and relevant to potential customers, leading to increased traffic to your GBP listing and your website, which ultimately results in new and repeat clients and more sales.